eduards, this is a superb set of images that fully delivers on the brief. The inclusion of 5 images in some detracts from the cohesion of the central campaign but i fully understand your desire to include such wonderful ideas. There is a strong sense of audience and of identity for the brand that is down to your focus on the task. Technically these are at the very top of the assessment criteria - PS is used with great subtlety and mastery to enhance images that have been edited in the frame as much as in post production. The presentation demonstrated your sure grip of the project aims and your understanding of what you were trying to achieve. There is strong sense of composition here that almost compels the audience to look and to study what you have achieved. The original images are crisp and handled with dexterity and maturity with purposeful use of the skills and ideas discussed in the pre shoot lessons. This has A* all over it and is a calling card that we now wish to see developed!
This is a very coherent campaign, full of flair and creativity. There is a clear sense of brief and the portfolio meets these. Outstanding technical skills displayed in use of Photoshop – cutting, cropping, application of layers and effects. Strong images and sense of framing. Solid design ideas. Sense of coherence in the work with the font and graphic choices in all images exemplifying this. The uniting via use of model is developed to almost professional standards and adds depth to what was already a very strong an idea Creative element is proficient demonstrating a conceptual element that has sense of flair and appeal to the target audience Overall : Grade A WWW - PROGRESSION: Application of prior learning in the use of the rule of thirds and compositional elements studied in the lesson – framing; audience; product/brand identity; anchorage of polysemic images. Logo work developed well here and shows application of previous assessment project [the logo design brief]. TIPS – LEARNING TARGETS: This is outstanding work both technically and aesthetically and as such you may struggle to extend yourself. Keep audience and brand in mind, always ask questions of function and purpose – sometimes a more conventional approach might work better. Look at work of Yasmin and Marcellino for ideas in this area
eduards, this is a superb set of images that fully delivers on the brief. The inclusion of 5 images in some detracts from the cohesion of the central campaign but i fully understand your desire to include such wonderful ideas.
ReplyDeleteThere is a strong sense of audience and of identity for the brand that is down to your focus on the task. Technically these are at the very top of the assessment criteria - PS is used with great subtlety and mastery to enhance images that have been edited in the frame as much as in post production.
The presentation demonstrated your sure grip of the project aims and your understanding of what you were trying to achieve. There is strong sense of composition here that almost compels the audience to look and to study what you have achieved.
The original images are crisp and handled with dexterity and maturity with purposeful use of the skills and ideas discussed in the pre shoot lessons.
This has A* all over it and is a calling card that we now wish to see developed!
This is a very coherent campaign, full of flair and creativity. There is a clear sense of brief and the portfolio meets these.
ReplyDeleteOutstanding technical skills displayed in use of Photoshop – cutting, cropping, application of layers and effects. Strong images and sense of framing.
Solid design ideas. Sense of coherence in the work with the font and graphic choices in all images exemplifying this. The uniting via use of model is developed to almost professional standards and adds depth to what was already a very strong an idea
Creative element is proficient demonstrating a conceptual element that has sense of flair and appeal to the target audience
Overall : Grade A
WWW - PROGRESSION:
Application of prior learning in the use of the rule of thirds and compositional elements studied in the lesson – framing; audience; product/brand identity; anchorage of polysemic images. Logo work developed well here and shows application of previous assessment project [the logo design brief].
TIPS – LEARNING TARGETS:
This is outstanding work both technically and aesthetically and as such you may struggle to extend yourself. Keep audience and brand in mind, always ask questions of function and purpose – sometimes a more conventional approach might work better. Look at work of Yasmin and Marcellino for ideas in this area